The Bottega
Where the frames are made, the paint is mixed, and the music never stops. All that's missing is you.
More than
a workshop
The Bottega sits on the banks of the Adige in Verona, behind a door that gives nothing away (unless you count the sounds from inside). Enter, and it's another world. Steel tubes lean against walls covered in art, words, letters from abroad, poetry, photos of the past and present, power switches and paint - the latter daubed on walls, worktops and almost everywhere to some measure. There's a making and welding station at one end, a paint booth at the other, a glass cube of an office with a step-down area to sofas, books and ephemera, and in between, the daily melee of people making things by hand.
Customers who visit tend to stay. They come for a fitting and end up spending the afternoon. They drink coffee, talk about riding, music, their passions and what happens in their worlds, and watch a frame being brazed. The bike becomes almost secondary — an access pass to an extraordinary place and the people who inhabit it.
This page is for those who haven't made the trip yet. It's not the same as being there — nothing is — but it might help explain why the bikes are the way they are.
Watch
The workshop in motion. The processes, the people, the place — captured in short films from Verona.
Look
around
The Bottega isn't curated. It's chaotic, creative and fueled by community. Take a walk through the door.
Choosing
The blueprint
Brazing
The rack
The palette 
Into the booth
Hands
Ciavete in progress 
Fatti con le mani
Art and industry
Lunch
From conversation
to frame
Conversation
Every Pegoretti starts with a conversation. What you ride, where you ride, how you ride. What you love about your current bike and what you'd change.
Measurement
Fit data, riding position, physical considerations. The geometry is drawn from your body and your riding, not from a size chart. Standard or custom — every frame is built to order.
Construction
Cut, mitre, braze, align. Each frame is built by hand from Pegoretti's custom steel tubing. The oversized front end, the slender seat stays — every tube profile has a reason.
Paint
A single colour, a Ciavete surprise, geometric diversions — whatever the finish, it's applied by hand in the Bottega's paint booth. The finish is where the frame becomes indelibly Pegoretti.
Come to
Verona
The Bottega is open to visitors by appointment. Whether you're ordering a frame, collecting a build, or just want to see where it all happens — get in touch and we'll put the coffee on.
If you can't make it to Verona, this site is the next best thing. But if you can — come. Everyone who visits says the same thing: they didn't want to leave.
37133 Verona, Veneto
Italy
Ready to start?
Seven short questions about where and how you ride, and a frame recommendation at the end.